Today's obsessions.Tomorrow's memories.
You already know the words they say, the thing they can't stop talking about, the moment last week that was so completely them. Tell us. We'll turn it into the adventure only they could star in.
Right now there's a word they still say wrong, a thing they can't stop talking about, a joke only your family gets. It all feels ordinary today. One day it will be priceless.
We turn who they are right now into adventures they'll ask for again and again. And underneath every adventure, story by story, we keep a faithful snapshot of who they were.
Your phone keeps how they looked. We keep how they sounded.You tell us about them. We turn the ordinary, wonderful truth of who they are into a story only they could star in.
"She's obsessed with twirly dresses and won't stop singing."
↓ What we makeThe night the music went missing, the whole kingdom panicked.
The birds forgot their tunes. The sheep couldn't remember if they went baa or moo. The royal band stared at their trumpets like they were fancy candle holders.
Only one sound was left: a girl in a twirly dress, singing at the top of her voice. She was always singing. Even being asked very nicely to stop had never worked.
And every time she spun, little notes went spinning out of her skirt like sparkles.
So they sent for the Twirl Princess.
…and that's just the opening page.
Clara as the Twirl Princess. Add pictures to any story, or turn a favourite into a printed keepsake.
✦✦✦✦✦ That difference is everything. ✦✦✦✦✦
The plot, the pictures and the adventure were written long before your child came along. Swap the name and the hair colour, and it's the same book every other family receives.
"[Child's Name] was a brave, kind child who loved adventures. One day, [Child's Name] set off to explore the big, wide world…"
Thousands of other children are reading that exact same page tonight.
The same illustration in every copy.
We start with your child: their obsessions, their quirks, the moment from last Tuesday that captured exactly who they are. Then we grow a one-of-a-kind adventure outwards from there. Or keep it right in the moment: tonight's bedtime story could be all about today's trip to the zoo, penguin that wouldn't stop staring and all. Got more than one? Each child is their own hero, together in the same story.
The reaction we're after: "that's me!"
Clara
Every child gets their own storybook self, and their own hero moment.
Tell us how they look, and while you set up their first story we'll draw them as a storybook character. It's free, you can ask for a redraw, and it's made from your words, never a photo.
Add 4 to 6 illustrations to any story you read on screen, depending on its length. They paint themselves in while you read, usually within a couple of minutes, with your child at the heart of every one. A printed keepsake goes further, with ten full-page pictures and a painted cover.
Poppy and the Puddle to the Moon

Puddles were Poppy's favourite thing in the whole world. Especially the big ones.

She held her breath, held on to Biscuit, and jumped.

The moon rabbit had never tasted a jam sandwich. It was, he said, the best thing that had ever happened on the moon.

And if you looked very closely, someone small was waving goodnight from the moon.
Poppy is made up, so we can show you her story. Yours stays private to your family, always.
Every printed keepsake comes in the style you choose. Same story, same child, two different moods.
Soft, gentle and timeless. Our signature style.
Brighter colours, stronger lines and lots of energy. Often chosen for older children, whatever the story.
You choose right at the end of your keepsake order, once the story is just right. Both cost the same. Stories with pictures on screen are painted in Watercolour.
Rory is made up too. He's 10, and his cardboard robot Bolt has just come to life.
Starting school. A new sibling. A big feeling that doesn't have a name yet. Tell us what's going on, and we'll write with it in mind, woven gently into their adventure, never a lesson in disguise.
"She's starting school in September, and I think she's nervous about it."
↓ What we writeOn her first morning at Willowbrook Infants School, her tummy did somersaults.
But she'd faced worse. Last week she won a thumb war against a giant whose thumb was the size of a sofa.
(Nobody knows how. Not even the giant.)
If she could do that, she could do anything.
This is the part no one else does.
Characters, milestones, family in-jokes, all carried forward. One child or a houseful, the stories remember how they grow up together.
Update their profile any time. Tell us what landed. The next story reflects who they are now, not who they were when you started.
A story that really lands, or a big day worth marking, starting school, a birthday, their first Christmas, can become a hardback keepsake, checked page by page by our team.
A few honest steps, whether it's a two-minute favour before bed or a keepsake worth printing.
A friendly chat captures the obsessions, the sayings and the little things properly, so we're never starting from zero, and it only gets richer as they grow.
While you set up their first story, we draw their avatar from your description. It's free, and it keeps them looking like themselves from book to book.
Today's trip to the seaside, reimagined as a mermaid rescue. Or whatever they dream up. It's ready in about a minute, and if you've chosen pictures they paint themselves in as you read.
Turn a favourite into a hardback keepsake in Watercolour or Bold. We check every page, add it to your library, and post it to you, usually within 2 weeks.